what Is virtual reality cinema?

Virtual Reality film immerses you in the action, transforming the way filmmakers can tell stories. Look around you. Gaze into the distance. You're there - in the same place as the protagonist - so you call the shots.

Is this the same as 3d cinema?

It couldn't be more different. 3D cinema adds a layer of additional complexity to regular films, whereas VR film immerses you in the content. Filmed using 360 cameras, you'll be surrounded by the story. Content must be built specifically for Virtual Reality, as the medium is completely different from a regular static screen.

how does it work?

You'll wear an individual headset as a pair of 3D headphones, while sitting on a comfortable swivel stool that enables you to easily look at the action all around you. Not only will the image move with your head, but the sound will move too, making you really believe the environment you are in is real.

What will I watch?

We scour film festivals and the tech scene to identify the best immersive films attracting critical praise. We then work directly with the filmmakers to get their permission to bring them to a London audience. This process takes love and time, but it enables us to be the first to bring this content to UK audiences. At our pop-up cinemas, you'll enjoy a curated compilation of 3-4 virtual reality shorts.


Buy from whoever you prefer! We offer a choice of ticketing partners as our customers have different ticketing apps on their phone. You may notice different availability for various time slots on both platforms. E-mail us at hello@veero.co if any questions.

Can I do it at home?

Absolutely! In fact, right now you can only enjoy VR film at home. But we know that's not how most people like to experience films. That's why we're opening the UK's first virtual reality cinema, to give film lovers a space where they can enjoy VR experiences with their friends, colleagues and loved ones, in an environment that excites and inspires.

where and when is it?

We run pop-ups on a monthly basis at various London venues. Check this link to learn about our next event. You can also hire Veero for a private event you are running.

do you serve refreshments?

We do! But in order to keep things running efficiently, you ask that you pre-order them along with your ticket.

are there age restrictions?

Veero is only suitable for persons aged 16 or over.

is it HYGIENIC to share vr headsets?

For some people, sharing VR headsets feels gross... we get it. But trust us, not only do we sanitize every headset after use, but we also have disposable VR headset barriers on hand for anyone who wants to be super clean. Just ask.

should i be aware of any health requirements?

Virtual Reality is safe, but it can be overwhelming for some new users. You might read reports of people feeling nauseous, but rest assured, in our experience that is largely connected to the sort of content people view. (For example, roller coaster simulators often make people feel a bit sick. Funny that.) If you do feel unwell, just take your headset off and we'll be on hand with a glass of water and some reassuring words.

You'll be seated throughout the experience, so no need to worry about falling over.

If you wear glasses, VR headsets can usually be worn over them, unless they are particularly big. If you switch between glasses and contact lenses, we suggest you wear your contacts on the day you come to us. If you have significant visual impairments, you might experience some issues with the technology. Just contact us and we can advise based on your individual circumstances.

what technology do you use?

We use Samsung Gear VR, which is a lightweight headset ideal for new users. You don't have to worry about technical skills. We know you care about content more than technology, so that's where we focus our efforts.


Veero creates pop-up Virtual Reality Cinema experiences that place you in the story. Our mission is to take VR out of the tech world and into the real world. We're working on opening the UK's first permanent virtual reality cinema in 2018. 

At our events, we turn virtual reality into a social experience, through our software platform that allows any number of people to experience the same piece of film at the same time.

tell me more about wearecinema

Click here to find out more about WeAreCinema and their productions in Switzerland, Germany and beyond.


We can provide you with an out-of-home distribution channel for your work, enabling you monetise your productions through box office receipts. Please get in touch to talk more.


We're always on the hunt for interesting spaces to host our pop-ups. If you operate food and beverage, we can help bring people to your establishment. If your venue is dry hire, we're happy to look after that ourselves. Please get in touch for a conversation.

I don't like enquiry forms... do you have an email address?

We totally get it. It's hello@veero.co


brought to you by veero and wearecinema